With the appointment of Mark Mitchinson and rumours of a substantial UK marketing brand push, could Huawei be about to replicate the success of HTC? Michael Garwood asks the industry about its chances
When speaking to the mobile dealer channel, it is clear Chinese vendor Huawei is not an established brand in the UK. So recent suggestions seeping out of its Basingstoke UK office that it intends to become a key brand in the handset market and, say some, replicate the successes of Taiwanese manufacturer HTC, is leaving many sceptical.
Back in June 2010, Huawei presented to Data Select dealers attending their quarterly Platinum Club meeting, showing off a number of devices as well as announcing its intentions to become a known brand in the UK, making several comparisons to HTC products.
But arguably, such ambitions have to date failed to materialise. The fanfare of the sub-£100 IDEOS Android entry-level device quickly died down, with reports of stock issues. No UK operator is stocking the device. The much-anticipated S7 tablet looked to create a credible alternative to the Apple iPad and Galaxy Tab, but again months of delays saw its momentum and interest cut short.
But the quality of the products has rarely been questioned by dealers. The Titan U8800, in particular, has generated the highest levels of interest, being compared to the likes of HTC’s Desire and Wildfire at dealer events. But when asked if they would sell them, the answer has been typically less optimistic. The reason? Customers won’t buy an unknown brand.