Part of new burst of stats released on the company's mobile social gaming service:
Men account for nearly 90% of the virtual items bought on MocoSpace's mobile social games network, the company has announced.
That's despite the fact that the gender split is roughly equal when it comes to actually playing the games. 53% of MocoSpace's mobile social gamers are male, versus 47% female. The men spend an average of 21 minutes a day playing the company's mobile web games, while women spent 19 minutes.
In other words, there are nearly as many women spending nearly as much time as men playing the games, but they're spending a lot less on virtual items. MocoSpace says 69% of male gamers are buying virtual items on its platform versus 31% of females, and that overall, those men account for nearly 90% of its virtual goods sales.
"Our research shows that from a business perspective both genders demonstrate high levels of engagement, which is good for advertisers - but men and male-dominated titles tend to drive bigger revenues for mobile social game developers," says CEO Justin Seigel.
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