A new report has found that mobile entertainment content and services are expected to increase by more than 15% this year from $33.2 billion to nearly $38.4 billion.
This growth comes despite the backdrop of an uncertain economic climate, demonstrating both the relative robustness of the mobile content industry as a whole, and the opportunities in comparatively untapped segments such as mobile gambling.
The report found that the transition to a predominantly app store-led content delivery model had greatly benefited smaller content developers, which have had their opportunity for end-user visibility dramatically increased.
In addition, a variety of larger digital content publishers and service providers have also profited from the greater levels of consumer awareness and usage of mobile content and applications:
* A number of US state lottery providers are considering the deployment of mobile lottery services in the medium term.
Brands Using Mobile Content to Drive Awareness, Engagement.
Furthermore, as major retailers, brands and media organizations increasingly utilize mobile content to drive awareness of and engagement with their products, this growth will continue."
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