Apple is brand which already overtaken Microsoft, arguably its strongest competitor, in terms of quarterly earnings – that happened six months ago for the first time ever.
Furthermore, thanks to the booming iPhone sales and the sky-high interest in the iPad, Apple's quarterly earning reports just keep on showing that type of record-breaking results. Until now, Cupertino was having a hard time catching up on net profits since Microsoft's products simply generate higher gains with every unit sold in comparison with Apple's.
Taking more closer look at both companies' quarterly reports reveals that (still Microsoft maintains its net profit margins near the 32% mark) while Apple only averages about 24%. However, if Microsoft keeps on overlooking the steadily rising tablet market, as it seems to be doing so far, it would not be surprising to see Apple's lead in the net profit section grow even further.
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