Saturday, May 21, 2011

Carriers changing tablet pricing plan:


 There is no doubt about market value of tablets, that they are quickly becoming a real force . But the tablet plans might need to change if carriers are to remain a part of the equation. Tablets with cellular connections made up 60% of all tablets in 2010, but analysts expect that to drop to 30% by 2015, as customers opt for Wi-Fi-only models.

 So why it is important Well, if customers decide to forgo cellular connections, then carriers will be left behind. Orange reports that they will be considering data plans shared between your smartphone and tablet. That will be an effective way to comfort consumers unsure of how much they will really utilize a cellular connection on their tablet.

  CFO Verizon Wireless, says they are considering a similar shared plan: "I think it's safe to assume that at some point you are going to have mega-plans (for data) and people are going to share that mega-plan based on the number of devices within their family." But Shammo admitted they don't have a timeline in mind.

 And analysts say that the carriers of the iPad's rivals will particularly suffer. Consumers are already wary enough of straying from the all-powerful iPad, so unsubsidized pricing and unrealistically expensive plans and contracts will only deter them further.

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